What is CPaaS?
The term CPaaS stands for Communications Platform as Service. It is a cloud based communication platform that allows developers to integrate real time communication features such as messaging, voice and video into their applications without spending hours and hours on establishing backend infrastructure.
How is CPaaS better than Traditional / Real Time Communication System?
While Real Time Communication platform did allow developers to implement specific functions, the effort to do it turned out to be far more complex and added huge costs to the company. Due to heavy costs involved in developing such dedicated applications like Skype or desk phones, they could only be afforded by larger companies with bigger budgets. Cloud based solutions such as CPaaS has eliminated the need of investing in hardware or infrastructure and provided a platform that allowed seamless integration of such applications. This opened opportunities for business of any size and budget.
What does CPaaS offer?
CPaaS offers comprehensive development framework for developers to build Real Time communication systems. If you need to build a communication platform that requires human interaction then CPaaS is the perfect choice for you. CPaaS gives access to standards based application programming interfaces (APIs) where developers can customize real time communication features for their targeted business requirements.
How Does Call Tracking Work?
With all your campaigns out there your phone business phone is going to get busy. Route your calls by ad source, time of the day and product/service type.
Record data (number dialed, caller phone#, etc) for each of your inbound call. Since each ad source has unique phone number it will be easy to track and analyze campaigns.
Analyze recorded data to evaluate successful campaign source and plan your future marketing investments. Recorded data can be used to create reports.
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