What is Call Tracking?
Call Tracking is a marketing tool for any business that depends on phone calls for leads, clients, and customers. By using call tracking business track which sources, campaigns, and keywords generate phone calls. To successfully track inbound calls businesses attach each marketing channel with unique phone number. This helps them connect the leads and conversions to the specific campaigns.
Call Tracking Benefits
Maximize Your Marketing ROI with Call Tracking – Know What Works and Supercharge Your Success!
Whether its billboards or broadcasts, email or SMS, print media or digital media, by tying each source with unique phone number you can track the source of your call. This will help you identify the advertising source that generated maximum inbound calls.
Now that you can track the inbound calls, its easy to analyze which marketing channel is most efficient for your business. To get the best out of your buck streamline your marketing to the channel that gave a boost to your inbound calls and generated leads.
With capability of call tracking and analyzing inbound calls you can now convert more leads into sales by routing the calls to the right product sales agent. To be able to filter calls by source or keyword allows you to route them more proficiently.
Features of Call Tracking Software
How Does Call Tracking Work?
- Step 1: Get unique local phone number, tollfree number or vanity number for each of your marketing campaign billboard, broadcast, print media or digital media.
- Step 2: With all your campaigns out there your phone business phone is going to get busy. Route your calls by ad source, time of the day and product/service type.
- Step 3: Record data (number dialed, caller phone#, etc) for each of your inbound call. Since each ad source has unique phone number it will be easy to track and analyze campaigns.
- Step 4:Analyze recorded data to evaluate successful campaign source and plan your future marketing investments. Recorded data can be used to create reports.