What is Call Tracking?

Call Tracking is a marketing tool for any business that depends on phone calls for leads, clients, and customers. By using call tracking business track which sources, campaigns, and keywords generate phone calls. To successfully track inbound calls businesses attach each marketing channel with unique phone number. This helps them connect the leads and conversions to the specific campaigns.

Call Tracking Benefits

Maximize Your Marketing ROI with Call Tracking – Know What Works and Supercharge Your Success!


Whether its billboards or broadcasts, email or SMS, print media or digital media, by tying each source with unique phone number you can track the source of your call. This will help you identify the advertising source that generated maximum inbound calls.


Now that you can track the inbound calls, its easy to analyze which marketing channel is most efficient for your business. To get the best out of your buck streamline your marketing to the channel that gave a boost to your inbound calls and generated leads.


With capability of call tracking and analyzing inbound calls you can now convert more leads into sales by routing the calls to the right product sales agent. To be able to filter calls by source or keyword allows you to route them more proficiently.

Features of Call Tracking Software

How Does Call Tracking Work?

  • Step 1: Get unique local phone number, tollfree number or vanity number for each of your marketing campaign billboard, broadcast, print media or digital media.
  • Step 2: With all your campaigns out there your phone business phone is going to get busy. Route your calls by ad source, time of the day and product/service type.
  • Step 3: Record data (number dialed, caller phone#, etc) for each of your inbound call. Since each ad source has unique phone number it will be easy to track and analyze campaigns.
  • Step 4:Analyze recorded data to evaluate successful campaign source and plan your future marketing investments. Recorded data can be used to create reports.

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Frequently Asked Questions

To get started with call tracking, you can choose a call tracking provider, set up unique tracking numbers for your marketing channels, and begin analyzing the data to make informed marketing decisions.
Yes, call tracking data can help you identify areas for improvement in your customer service by analyzing call recordings, call duration, and customer feedback.
The cost of call tracking varies depending on the provider and the volume of calls. Many providers offer scalable pricing plans to suit businesses of all sizes.
SIP trunking can be configured to serve multiple locations of a business. Call tracking can still assign unique numbers and track calls for specific marketing campaigns across all locations, providing centralized data analysis.
When properly configured and secured, SIP trunking can be a secure solution for call tracking. It's essential to implement security measures and encryption to protect call data and prevent unauthorized access.
Yes, SIP trunking for call tracking can be used in both on-premises and cloud-based phone systems. It offers flexibility, making it suitable for various business setups.

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