CTIA Updated 2019 Messaging Principles and Best Practices

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CTIA’s Updated 2019 Messaging Principles and Best Practices.

Who is CTIA?

The Cellular Telecommunications Industry Association (CTIA) is a telecom industry association which involves agents from real telecom organizations, such as wireless carriers, VoIP operators, and CPaaS companies.

The CTIA has recently updated its Messaging Best Practices and Guidelines. This version of the Principles and Best Practices replaces the 2017 CTIA Messaging Principles and Best Practices.

What is Update about?

In its latest update for Messaging Best Practices and Guidelines CTIA has laid down regulations to protect consumers and text messaging platform from fraudulent activity and other form of system abuse. By building up clear parameters and rules, these Principles and Best Practices urge Message Senders to keep up Customer trust, confidence, and certainty.

The new Update also clearly defines the difference between A2P and P2P messaging.

 P2P Messaging:-  Person to Person messaging commonly referred to as P2P is message sent from one consumer to another.

A2P Messaging:- Application to Person or A2P messaging refers to SMS messages sent to consumer by using application. A2P allows organizations to automate mass messaging.

If your business is sending mass messages of any sort, then these new rules may influence your message deliverability. The progressions are particularly appropriate to those sending messages on local numbers that are not affirmed for new 10DLC carrier routes.

Things you should know about 2019 CTIA Updated Messaging Principles and Best practices.

  • Consumer Consent :

The new updates clarify that any organization sending text messages to consumers should receive clear, opt-in consent. Any messages sent by organizations that have not obtained opt-in consent may be subject to protection measures that could delay or block unwanted messages. CTIA recommends that any organization using A2P messaging should:-

– Obtain Consumer’s express written consent to receive marketing messages.
– Provide clear Opt-out option for consumer.
– Obtain clear Opt-in consent from user to send any form of text communication.

  • Toll free and Local phone numbers for A2P:

CTIA has now acknowledged that along with short codes, toll free phone numbers and local phone numbers can be used for A2P messaging.

  • Refrain from Snowshoe Messaging: 

Snowshoe Messaging is a technique used to spread messages across many sending phone numbers or short codes. According to the CTIA guidelines, the snowshoeing messaging traffic is included in the inappropriate routes for A2P messaging.

  • Say No to Grey Route:

The CTIA update also prohibits organizations to use the Grey Routes. A Grey Route is a setting, method or path that is not authorized by Service Providers for A2P Messages.

  • Suitable Messaging Channels:

In the CTIA 2019 version of Principles and Best Practices, were affirmations of suitable messaging channels for high-volume, A2P traffic. Channels acknowledged by the association for the consumers are Toll-free numbers, short codes, and local numbers.

  • Attributes of a P2P Consumer:

The recent update of 2019 incorporates a very precise traffic guideline to define P2P consumers VS A2P consumers. Following are the requirements for a customer to be assumed as a P2P consumer:

Throughput: A P2P Consumer can send or receive a maximum of 15 to 60 messages per minute i.e. (not more than 1 message per second).

Volume: Consumer should not send or receive more than 1000 messages a day as general consumers do not send or receive texts more than a few hundred in a day.

Unique Sender: This condition is incorporated in the updated (2019) version. Only One telephone number is assigned to or utilized by each consumer.

Unique recipients: A P2P consumer typically sends messages to limited recipients. Not more than 100 unique telephone numbers per message are allowed.

Balance: Approximately there should be a ratio of 1:1 of outgoing messages to incoming messages as most of the consumer messages are conversational.

Repetition: The typical consumer behavior is not to send substantially repetitive messages. If the consumer sends more than 25 repetitive messages, this would be considered as an A2P Consumer attribute instead of a P2P Consumer Attribute.

Click here to checkout detailed CTIA Compliance guide.

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With poor management, existing Fusion Connect customer are at risk of losing service or poor customer service and continuously looking for alternative for their phone service. DIDForSale has been helping customers move to alternative SIP trunking. With wide range of communication product portfolio the company offers a solid alternative to Fusion Connect.

DIDforSale SIP Trunks are compatible with wide range for PBX platforms. With quick turn around and faster customer support we can migrate your phone service within weeks.

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SMS Compliance Guide

SMS marketing is one of the most effective types of marketing around. An SMS message has an open rate of 98%, when compared to 20% with an email. But before you start sending SMS text campaigns, you need to make sure that you’re compliant with the legal regulations.

These regulations are designed to protect consumers from low-quality marketers and spam. Here’s what you need to know.

  • Get Permission
    You can’t cold call with marketing texts. TCPA (Telephone Consumer Protection Act ) requires you to obtain “express written consent” from your recipients prior to adding them to your marketing campaign lists. The recipients can provide consent either by filling out paper/web form or by using the opt-in keyword as provided by you. The consent must be clear, precise and easily available. Here is an example of Text message Opt in option:-

 

SMS marketing opt in message

 

  • Opt-in-Confirmation
    Once the subscriber sends the message with the code on the given number make sure you send Opt-in confirmation message. When sending confirmation message include following information:-

    • Your Identity (business/organization name)
    • Confirm the subscription
    • Notify message frequency.
    • Clearly state the Opt out & Help options.
    • Inform subscriber for any message/data rates that may apply.
      Here an example of  message exchange between subscriber and business.

SMS opti in confirmation

  • Maintain Do Not Call List

    For all the subscribers who have opted out or do not wish to receive any SMS message from your business then please maintain them under Do Not Call List.

Conclusion: Following These Compliance Guidelines Will Simplify SMS Marketing

Compliance isn’t as difficult as it sounds. Just use the same principles you would use with email marketing. Follow SMS Compliance guidelines as stated by CTIA and TCPA to enjoy a successful SMS marketing campaign!

 

Please Note: The information in the post summarizes and contains DIDforSale’s interpretation of SMS compliance. Its an interpretation and not legal or compliance advice and you may not rely on them.

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CTIA Updated 2019 Messaging Principles and Best Practices

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SMS via Email – Receiving, Replying & Sending

SMS VIA EMAIL – RECEIVING, REPLYING & SENDING

DIDForSale’s new feature will enable its user to receive, reply & send SMS via email. This will give individuals and resellers the capability to allow anyone to receive, reply & send SMS by using an email address.

  • Easy setup.
  • As simple as sending or receiving an email.
  • Having an account with us is not mandatory for your clients to receive the SMS. Once you associate their email address and assign a SMS DID, they are ready to use the service right away.

Activating SMS

  • Login to your DIDforSale account.
  • Go to section Product ⇒ SMS. Select the DID and from drop-down select option Activate SMS & hit apply.

SMS Forwarding/Incoming Setup

  • Go to section Product ⇒ SMS. Select the DID and from drop-down select option Update SMS Forwarding and hit apply.
  • On next page, select option Email and enter the email address you wish to use for receiving, replying & sending SMS.
  • Click Confirm.

Incoming SMS

All your incoming SMS will be forwarded to the email associated with you DID. You can also check SMS record in section Reporting ⇒ SMS.

Replying to SMS

To reply to any incoming SMS from your email you need to click the Reply option from email and it will automatically set the recipient address. Type the message you wish to send and click send

Note: Please avoid using signature from email account as it may corrupt the SMS.

Sending SMS

For sending SMS you need to compose an email with following parameters.

Format:

Recipient address toSMSnumber@sms.didforsale.com
Subject (xxxxxxxxxx = DID) SMS [1xxxxxxxxxx]


Example:

Recipient’s address 19494710101@sms.didforsale.com
Subject SMS [19499300360]
Message Your text message.


In above example, we are sending SMS to number 1-949-471-0101 using DID 1-949-930-0360 from the email account associated with number 949-930-0360.

  • Always use 11 digits number format. 1xxxxxxxxxx.

  • Do not use this feature for bulk SMSing or promotional purposes.

  • Always make sure the recipient address & email subject are in correct format before sending the email.

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BUSINESS PHONE EMPOWERED: SEND/RECEIVE PHONE CALLS, SMS and FAX

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Your office phone is not just a medium to send and receive phone calls. You can now use it for phone calls, SMS and Fax!

With the fast changing market trends and extremely competitive environment it has now become evident to businesses that communication is the key. While communication has always been an integral part of the business strategy its now when communication needs to be fast, efficient, and moreover transparent. To achieve all of this businesses rely on technology and their first question is How much is it going to cost? Will these tools give me the much needed control? And often the confusion is what to pick and what to leave. But not anymore!

How does DIDforSale simplify communication channels for businesses?

At DIDforSale we listened to our clients and came up with a solution that combines all of their communication channels. Your business phone number be it the Vanity Phone Number, Toll Free Number or Local Phone Number can now be used for inbound and outbound phone calls, send and receive SMS and send and receive Fax. That is true one primary channel that can take care of three most important communication mediums.

How can business phone number be used for phone calls, SMS and Fax?

Its simple, All of the phone numbers from DIDforSale are SMS enabled and can be configured for online fax service. Once you have an account with us you can log into your portal and manage how you want to use your office phone number. To use SMS service by default all of the phone numbers from DIDforSale are SMS enabled but you can choose to disable it if you do not wish to use it or if you decide to use it only on certain phone numbers. In the similar way you can follow instruction on how to set up your business phone for fax service and can configure only the phone numbers you choose.

What are the benefits of using business phone number for phone calls, SMS and Fax?

While Telephone’s have been serving the prime purpose of communication for years and years, in the recent years with VoIP Telephones have have taken a new status. They are now not just a medium to make or receive phone calls.

Consolidates Resource

Having multiple resources can result into complicated management of resources. Have one source requires less management, transparency into communication channels, easy access and can be cost effective.

Adds Flexibility

Since there is no need of additional hardware, You can access your system from anywhere anytime. You can login and without any interruptions send/receive calls, SMS or Fax when you are out of office.

Eliminates hardware cost

Traditionally to be able to send or receive fax businesses had to invest into bulky expensive fax machines. With Online fax service there is no need for physical machines or hardwired fax connections.

Gives you Control

Having single login doesn’t just makes it easy but more than that gives you control over your communication mediums. You can now easily access your past call logs, fax logs or SMS logs .

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