Thousands of people choose MAYANOT for their Taglit-Birthright Israel trip each year for good reason. We spare no expense to give an experience of a lifetime! Participants enjoy a high-quality Israel experience that includes ten days jam-packed with activities and attractions together with young Israelis and participants from diverse backgrounds. Wherever participants are from and no matter their Jewish background, they feel at
home on a MAYANOT trip. Mayanot is built upon a love for Israel,the Jewish people, our common history and the Jewish tradition. Mayanot draws inspiration from Chabad spirituality. With passionate Israel tour educators, participants delve into the historical, political, cultural, and spiritual dimensions of Israel. Mayanot makes a point of tapping into contemporary Israeli life and providing participants with the opportunity to make Israeli friends, enjoy the nightlife, and visit beaches, museums, and cafes. For our campus-based Taglit-Birthright Israel trips, we partner with the Chabad on Campus International Foundation through their 100 +
centers across the United States.
Because our participants are in the United States, and our offices are in Israel, we need a complex telephone solution to be able to receive and make calls with our candidates and participants. We run a call center with about twenty-five workstations that handles a heavy load of calling during our peak registration period. We’ve used Didforsale for a number of years now to manage our inbound calls, and have them forward to our local Israeli phone server. We’ve had only positive experiences both with the Didforsale staff and the service itself.
Written by: DIDForSale Customer
DIDForSale has helped our business grow rapidly, to areas outside our office’s region, through the creative use of their SIP trucking and ability to have phone numbers that are “local,” to nearly every region of the United States.
Businesses and people like to deal locally – If you live in New York, you don’t want to be calling a California area code for your services – and visa versa. There is a mental stigma that most people have against dealing with people they feel are not geographically located. Fortunately, this is not the 1900’s – phone calls travel at the speed of light – the internet makes accessing services and people nearly instant – regardless of the physical distance they reside from each other.
This is where DIDForSale came to the rescues. We have clients who are attempting to reach out of their geographic area, expanding their business, engaging in businesses ranging from property management to payroll accounting, IT and customized web application development to workforce management. We ascertain what area codes and phone numbers “look” local to the target areas our clients would like to expand into, and purchase these phone numbers (DIDs). Each DID is linked to their main phone number – and the businesses each appear local, when they advertise their local area code and phone number.
A real world example involves a Scranton, Pennsylvania based property management company, that has recently started soliciting potential property owners in the Philadelphia, Pennsylvania region. Even though both locations are in the same state, Scranton (area code 570) and Philadelphia (area code 215) are over 125 miles apart! Initially, solicitations for business in the Philadelphia region, using a 570 area code phone number yielded little to no responses – after obtaining a second phone number, specifically targeted to Philadelphia (215), and re-running the same solicitation, 8-10 phone inquiries pursued the solicitation.
In a slightly different scenario, for the same company engaging in property management, calls for routine maintenance (noisy refrigerators, running toilets) typically take lower precedence over those calls for new apartment inquiries, or emergency type issues (broken pipes, fires, etc.) Given limited budgetary resources, and therefore limited phone staff, a unique phone number for each activity is assigned and routed to different ring tones and phone display names through the office’s PBX. In this scenario, emergency calls can get the highest priority, followed by new revenue generation (apartment inquiries), and lastly low priority maintenance issues can be handled as timer permits throughout the day.
In conclusion, the ability to obtain unique phone numbers (DIDs) and the SIP trunking ability that DIDForSale affords us, has allowed us to offer unique solutions to complex problems to our customers. In addition, it has allowed our customers to have a competitive edge in their respective industries, helping them to continue to grow, and continue to both keep us as their IT solution provider, as well as recommend us to other people with whom they do business. The ability to obtain local phone numbers, in nearly any geographic region of the United States, and have them instantly directed and identified with a plethora of different activities, has made the impossible, possible. Thank you DIDForSale!
– Ted Brunelle
Case Study: Unique Phone numbers to track Inbound Marketing.
Company Name: www.cebodtelecom.com
Cebod Telecom offers Cloud based office phone system with unlimited calling in US and Canada. Businesses pay only low monthly fee for telephone services and all the PBX features come free with the telephone service.
Objective: Provided there are numerous channels to market products how do we know which marketing channel is most efficient?
Its definite that all the businesses out there want to get there name out in the world. And to do so they try different mediums. Be it internet, broadcast, radio, TV or newspapers. Often the toughest question is which marketing medium is most efficient for your business type and how do you measure it? Cebod Telecom has been able to implement a strategy to track their inbound marketing.
Like other businesses Cebod Telecom markets their products at many different channels, including Google, Bing, Yellow Pages etc. They have multiple ads and campaigns on Google and Bing. Most of the prospective clients like to talk to the sales professionals prior to purchasing the phone service. The challenge was how to track which campaign is driving these calls? To solve this problem they created unique landing pages associate with each ad. Here are some examples:
By doing so they can track which ad is bringing more visitors to the website. It helps to manage the advertisement channels to increase the traffic. However they still don’t know which ad is promoting the customers to call the sales rep for phone service inquiry. To solve this problem they got multiple toll free numbers from www.didforsale.com. They could have taken local phone numbers too, but chose to go with toll free numbers as it helps global callers to call at no charge to them. Along with the unique landing pages now there are unique toll free numbers associated with each ad. Upon reviewing the CDR(call detail record) it can be tracked which number was called maximum. This helps identify the most successful advertisement channel and key words.
Being able to track Inbound Marketing does not only help track the effectiveness of a campaign but also helps evaluate and allocate ad budget more efficiently.